Bedtime Stories:The Tales of Kung Fu Kenny

I created a Tour for Kendrick Lamar called "Bedtime Stories; The Tales of Kung Fu Kenny" which included a Concert and both digital and physical campaign pieces. Central to the project was a custom website, mapping the locations Kendrick references in his songs, allowing fans to explore the cultural roots of his music. I also designed a collection of exclusive T-shirts, capturing the essence of his artistry for fans to wear that are sold at the concert. Alongside the merchandise, I produced two large-scale posters that became iconic visuals for advertisement. The campaign's highlight was an interactive environmental piece—a Kendrick Lamar-themed Zoltar machine that dispensed personalized fortunes inspired by his lyrics. This installation offered fans a memorable and thought-provoking experience. Overall, the campaign celebrated Kendrick's music while providing fans with innovative ways to connect with his work.